Tangible vs. Intangible

Culture encompasses both tangible and intangible components. 

Hipsters have a very distinguishable tangible and intangible culture.

Tangible:
Tangible (material) culture is everything that is part of our constructed, physical environment, which includes fashion and technology. Hipster fashion revolves around the "effortless cool" look commonly found at Urban Outfitters, American Apparel, and any thrift store. This bohemian-inspired style includes lots of denim, flannel, and anything vintage or vintage-looking. To complete said look, a hipster must have at least one of the following proper accessories: mustache, thick-rimmed glasses, or smartphone to upload pictures to Instagram.




Intangible:
Intangible (nonmaterial) culture on the other hand is defined by values, beliefs, and norms. Values guide our understanding of how the world should work, whether something is right or wrong. Beliefs are ideas about the world that people think about as true or false. Norms, as described by Sumner, are divided in terms of strength. The strongest norm is taboo, which is forbidden or cursed. Mores are norms that have a widely shared significance. Folkways are norms that we have about routine, which includes manners and right versus rude. In terms of hipster culture, their values and beliefs center around appreciation for music, environmental consciousness, independent thinking, and progressive politics. Hipsters are all for being well-informed and well-educated in addition to going against the mainstream pop-culture.  Additionally in terms of mannerisms and attitudes, hipsters typically give off the "I don't care" vibe. They can be very arrogant and sarcastic. In the clip below from 21 Jumpstreet, you can see these intangible aspects of culture at work!


As portrayed in the video, hipsters give off attitude and a feeling of superiority. They are environmentally conscious, open-minded, and dress in an effortless style. 


Video
http://www.youtube.com/watch?v=QSa368X1Z2w

Lecture Notes